SPRING partnered with Navee to develop a comprehensive Go-to-Retail strategy, securing key product placements at leading Mass and Regional Retailers across the U.S. and Canada. By implementing a targeted MAP and promotional pricing strategy to compete directly with market leader Segway, SPRING successfully drove Navee’s placement into over 1,000 retail stores within 12 months, including a major online presence with the largest Consumer Electronics Retailer in North America.
